To bring you Aashirvaad Turmeric Powder, the experts handpick turmeric that is crisp, sun-dried and golden in colour. The turmeric is directly sourced from the farmer. It is then selected by experts to ensure you get great flavour as well as natural golden yellow colour.

Aashirvaad turmeric powder is prepared much like how you do things for your family. With care. Chun chun ke.

ITC is the country's leading FMCG marketer. ITC's world class FMCG brands including Aashirvaad, Sunfeast, Yippee!, Bingo!, B Natural, ITC Master Chef, Fabelle, Sunbean, Fiama, Engage, Vivel, Savlon, Classmate, Paperkraft, Mangaldeep, Aim and others have garnered encouraging consumer franchise within a short span of time.